Business Applications On-Demand

m.Ad Mag

m.AdMag is an application that converts a printed publication into an online version. Combined with m.AdMarketing, publishers can monetise the content in a host of different ways.

Images on the page can be linked to a video clip, a company website or a promotional coupon. For e.g., on a fashion spread, reader can click on an image of a bikini and be linked to a promotional discount coupon for the bikini. This coupon can be downloaded to a mobile device and redeemed at a brick & mortar shop.

The new ecology:

• Online publications now become a direct channel for advertisers to market "live" promotions directly to readers. MEP's built in CRM offers marketers detailed real-time feedback.

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