Business Applications On-Demand

m.Ad Marketing

m.AdMarketing is a turnkey mobile Coupon and Promotions delivery and management system with detailed CRM reports. m.AdMarketing empowers any company to deliver promotional offers directly to the mobile device of a customer who can be anywhere in the world.

Previously, to distribute a voucher, these steps were necessary: i) get advertising or design agency to produce coupon; ii) get coupon printed; iii) engage a distribution channels: person handing out flyers, media owners, etc.

Together with MEP, m.AdMarketing has created a new marketing model:

• cost of distribution is transferred to end-user
• promotions can be created in-house and published on the fly
• distribution goes directly to customers on the move
• merchants have real-time CRM about the progress of a marketing campaign; for e.g., who downloaded which coupons, from which outlet or country, and when it was redeemed
• push & pull. End-user can filter what to pull. Merchants can filter who to push a promotion to (by country, mobile device type, etc)

The new ecology:

• Creation and management of promotions are directly in the hands of merchants.
• Merchants have real-time results of a marketing campaign; with the ability to modify promotions on the fly.
• Consumers have the convenience of choices previously not available.

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