w3mobility™
We coined the term w3mobility™ (world wide web + mobility) as the “point of convergence” in technology trends and user behaviour – with web mobility as the inevitable outcome. Understanding w3mobility™ helps us anticipate the changes in the communication landscape. So that we can design and develop services/solutions to help businesses engage more effectively with individuals.
What is w3mobility™?
- Web mobility - as internet access (connectivity and device) becomes more pervasive
- Personal web - the online experience becomes increasingly personalised
The emerging Web 3.0 landscape will open up new opportunities (new channels and revenue models) and present new challenges (customers will become increasingly hard to reach and communicate effectively with) to businesses and communities alike.
Why do you need w3mobility™?
As media consumption continues to proliferate, consumers will:
- Become harder to reach.
- Become less receptive to any information or message unless it is immediately relevant to them.
- Continue to exert influence over each other's decisions and opinions.
thus increase exponentially.
How w3mobility™ makes a difference
There is a strategic shift in the traditional marketing and communication paradigms.| Traditional Model | w3mobility™ Solutions | |
|---|---|---|
| Reach | Mass but unknown audience | Addressable audience |
| Targeting | Mass = 1 | 1 = 1 |
| Reach | Mass but unknown audience | Addressable audience |
| Engagement | Passive | Real-time campaign optimization |
| Communication | One-way | Both ways |
| Transactions | Call to action | Call to transact |
